Craft breweries and other drinking establishments along the Hockhocking Adena Bikeway in and around Athens have been highlighted recently by two promotional campaigns.
The Athens County Convention & Visitors Bureau created a new website page, “Brewed on the Bikeway,” to detail the offerings of the bike path and the establishments on or near the path, and also made a brochure that includes a map.
Redtail Design Co., a design company in Athens, also made an Athens Bike & Brew flier to promote a bicycle tour that stops at Eclipse Company Store Craft Beer Hall in The Plains, three local craft breweries and the West End Ciderhouse.
Breweries include Jackie O’s Taproom, Little Fish Brewing Company and Devil’s Kettle Brewing. There is a trailhead in Nelsonville, at Rocky Outdoor Gear store, and two in Athens – one at the Eclipse Company Store and one at the Athens Community Center.
Paige Alost, executive director of the Visitors Bureau, said that while many cities in the Midwest have similar trails, most take riders through crowded city streets.
“It’s a great way for us to promote the Hockhocking bikeway, and it’s a unique take on craft brews,” Alost said. “People could really enjoy all of the craft breweries from the safety of the bikeway and never really have to go out onto a busy street.”
The brochure issued by the Visitors Bureau has been distributed throughout the Hocking Hills and southeast Ohio. The brochures can also be picked up at local breweries and other locations, along with helmet and bike stickers.
Tim Martin, who created the flier for Redtail Design, said he piggybacked off of a brand he started called Brewed In Athens to create the map.
“We just wanted to do a nice design piece for people to remember that we do have this bike path that they can use and avoid all the crazy hills and roads that are pretty much all around Athens,” Martin said.
Their flier also highlights Ohio Is Home, Martin’s business that is located right off of the bike path. Ohio Is Home sells Ohio-themed apparel and woodworking, and Martin said they often work with local breweries.
While the two maps are similar and were made with the same goal in mind, the Athens Visitors & Convention Bureau’s brochure includes more information on where to rent bikes and a bigger map that extends to Nelsonville.
“They have a whole different brand that they’re building on to promote craft beers as a whole here,” Alost said. “Ours covers the whole county, and theirs is more specific to what’s happening at Eclipse.”
Next month, Athens will celebrate the thriving local brewery scene with the annual Ohio Brew Week.